1 40 1 Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. URL Address <a href="http://doi.org/10.1007/s13187-015-0836-x" target="_blank" rel="noreferrer noopener">http://doi.org/10.1007/s13187-015-0836-x</a> Pages 292–300 Issue 2 Volume 31 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Asian Grocery Store-Based Cancer Education Program: Creating New Education Modules. Publisher An entity responsible for making the resource available Journal of cancer education : the official journal of the American Association for Cancer Education Date A point or period of time associated with an event in the lifecycle of the resource 2016 2016-06 Subject The topic of the resource *Health Education; *Health Knowledge; *Patient Education as Topic; Asian Americans; Asian and Pacific Islanders; Attitudes; Cancer education; Cancer prevention; Food Services/*organization & administration; Health disparities; Health promotion; Humans; Liver cancer; Neoplasms/*prevention & control; Pilot Projects; Practice; Service learning Creator An entity primarily responsible for making the resource Truong Linh; Tat John; Booy Molly; Le Annie; Marasigan Jeanne Marie; Yuan Christine; Zeng Athena; Panchal Anand; Sadler Georgia Robins Description An account of the resource Operating since 1994, the UCSD Moores Cancer Center's Asian Grocery Store-Based Cancer Education Program (the Program) is a proven and sustainable strategy for disseminating cancer and poison control information to Asian and Pacific Islander (API) communities. This paper describes the process taken to identify health topics that can be readily addressed within the Program's infrastructure and reports results of the pilot testing of the educational module that was developed by following that process. The development of each new module is guided by the Health Belief Model and the Tipping Point Model. The process starts with the selection of a health topic demonstrating pressing need and treatment options in the API community. Then, using the Pareto principle, reasonably modifiable risk factors are chosen to be addressed in the module. "Sticky messaging" for the modifiable risk factors is developed to package the health information as memorable and transmissible calls-to-action. Finally, grocery store outreaches were used to pilot test the new module to assess its effectiveness at facilitating health care information to API community members. By adhering to the steps described in this paper, the authors were able to: (1) select liver cancer as a pressing API health issue that could be positively impacted by the Program; (2) identify reasonably modifiable risk factors for the chosen health issue; (3) generate compelling call-to-action messages to decrease risk of exposure; and (4) demonstrate the cultural and linguistic alignment of the liver cancer control module. The development and testing of new health education modules follow a methodical process guided by scientific principles. Understanding and employing the elements of an existing evidence-based and sustainable health education program can increase the likelihood of success in addressing the health needs of the API community. Identifier An unambiguous reference to the resource within a given context <a href="http://doi.org/10.1007/s13187-015-0836-x" target="_blank" rel="noreferrer noopener">10.1007/s13187-015-0836-x</a> Rights Information about rights held in and over the resource Article information provided for research and reference use only. All rights are retained by the journal listed under publisher and/or the creator(s). *Health Education *Health Knowledge *Patient Education as Topic 2016 Asian Americans Asian and Pacific Islanders Attitudes Booy Molly Cancer education Cancer prevention Food Services/*organization & administration Health disparities Health Promotion Humans Journal of cancer education : the official journal of the American Association for Cancer Education Le Annie Liver cancer Marasigan Jeanne Marie Neoplasms/*prevention & control Panchal Anand Pilot Projects Practice Sadler Georgia Robins Service learning Tat John Truong Linh Yuan Christine Zeng Athena