Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population.
Creator
Lam Nikki H T; Woo Benjamin K P
Publisher
Health equity
Date
2020
1905-07
Description
Purpose: To evaluate the efficacy of the use of Instagram in disseminating information regarding first-episode psychosis and schizophrenia. Methods: Facebook and Instagram advertisements linked to an external YouTube video detailing first-time psychosis were initiated for 48 h. Metrics regarding the number of unique individuals reached and number of engagements were collected. Descriptive statistics were used to analyze the data. Results: Facebook made 85 impressions (32.82%) and Instagram made 174 impressions (67.18%). Facebook had 24 engagements, whereas Instagram had 42. Conclusion: Instagram is noninferior to Facebook in disseminating psychoeducational material to the Chinese-speaking population.
Exploring the Role of YouTube in Disseminating Psychoeducation.
Creator
Lam Nikki Hei Tong; Tsiang John Ta-Hsiang; Woo Benjamin K P
Publisher
Academic psychiatry : the journal of the American Association of Directors of Psychiatric Residency Training and the Association for Academic Psychiatry
Date
2017
2017-12
Description
OBJECTIVE: Social media can bridge the gap between health care and ethnic minorities over cultural barriers. This study explores the role of YouTube in delivering schizophrenia education to individuals in the USA who are also fluent in Chinese. METHODS: Three psychoeducational YouTube videos related to schizophrenia were uploaded. Data were collected for a 12-month period, and results were analyzed using descriptive statistics. RESULTS: The videos recorded 4935 views with a total viewing time of 35,614 min. The first-episode psychosis video had the most number of views and shares, and the longest total watch time and average view duration. The targeted age group (\textless 34 years old) comprised about half of the total views and had a 14.4% longer average view duration compared to the overall average. CONCLUSION: YouTube is a useful tool that delivers schizophrenia education to Chinese-speaking individuals in the USA. It may also help alleviate the negative stigma regarding schizophrenia and other mental health issues.
Subject
*Models; China – Ethnology; China/ethnology; Communication; Educational; Human; Humans; Mental health; Mental Health – Education; Mental Health/*education; Models; Schizophrenia; Social media; Social Media – Utilization; Social Media/*statistics & numerical data; Social Stigma; Stigma; United States; Video Recording/*trends; Videorecording – Trends; Young Adult