Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population.
Title
Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population.
Creator
Lam Nikki H T; Woo Benjamin K P
Publisher
Health equity
Date
2020
1905-07
Description
Purpose: To evaluate the efficacy of the use of Instagram in disseminating information regarding first-episode psychosis and schizophrenia. Methods: Facebook and Instagram advertisements linked to an external YouTube video detailing first-time psychosis were initiated for 48 h. Metrics regarding the number of unique individuals reached and number of engagements were collected. Descriptive statistics were used to analyze the data. Results: Facebook made 85 impressions (32.82%) and Instagram made 174 impressions (67.18%). Facebook had 24 engagements, whereas Instagram had 42. Conclusion: Instagram is noninferior to Facebook in disseminating psychoeducational material to the Chinese-speaking population.
Subject
Chinese; first-episode psychosis; Instagram; schizophrenia; YouTube
Identifier
Rights
Article information provided for research and reference use only. All rights are retained by the journal listed under publisher and/or the creator(s).
Format
journalArticle
URL Address
Search for Full-text
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Pages
114-116
Issue
1
Volume
4
ISSN
2473-1242 2473-1242
NEOMED College
NEOMED College of Medicine
NEOMED Department
NEOMED Student Publications
Update Year & Number
June 2020 Update I
Citation
Lam Nikki H T; Woo Benjamin K P, “Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population.,” NEOMED Bibliography Database, accessed December 12, 2024, https://neomed.omeka.net/items/show/11008.