Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population.

Title

Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population.

Creator

Lam Nikki H T; Woo Benjamin K P

Publisher

Health equity

Date

2020
1905-07

Description

Purpose: To evaluate the efficacy of the use of Instagram in disseminating information regarding first-episode psychosis and schizophrenia. Methods: Facebook and Instagram advertisements linked to an external YouTube video detailing first-time psychosis were initiated for 48 h. Metrics regarding the number of unique individuals reached and number of engagements were collected. Descriptive statistics were used to analyze the data. Results: Facebook made 85 impressions (32.82%) and Instagram made 174 impressions (67.18%). Facebook had 24 engagements, whereas Instagram had 42. Conclusion: Instagram is noninferior to Facebook in disseminating psychoeducational material to the Chinese-speaking population.

Subject

Chinese; first-episode psychosis; Instagram; schizophrenia; YouTube

Rights

Article information provided for research and reference use only. All rights are retained by the journal listed under publisher and/or the creator(s).

Format

journalArticle

Search for Full-text

Users with a NEOMED Library login can search for full-text journal articles at the following url: https://libraryguides.neomed.edu/home

Pages

114-116

Issue

1

Volume

4

ISSN

2473-1242 2473-1242

NEOMED College

NEOMED College of Medicine

NEOMED Department

NEOMED Student Publications

Update Year & Number

June 2020 Update I

Citation

Lam Nikki H T; Woo Benjamin K P, “Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population.,” NEOMED Bibliography Database, accessed March 1, 2021, https://neomed.omeka.net/items/show/11008.

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